360 Camera Systems & CGI
Live-Action
Honda had an interesting challenge for the Power of Dreams national campaign. How do we tell the story of finding and following your dreams? From childhood to adulthood, from a passion to an immense success no matter what that means to you? Because there aren’t in fact time machines yet, we had to create the illusion of a passage of time. Instead of letting a traditional edit and cut points limit us, our solution was a revolving camera move around a single dreamer growing up and following their dreams. To pull it off, we designed a bullet time effect and camera rig. 120 DSLR cameras firing a fractionally offset times to create a ‘frozen moment’. Then using the rotating camera movement as a single camera movement feeling natural transition between scenes. This let viewers know this was a single person growing up, always pursuing, happily, their passion.