The goal and the challenge with this campaign was showing how cutting edge audio technology Sony produces is not only top of the line but that it improves your lives. Working closely with the Sony creative team and the campaign concept of 'Soul Shaking Clarity' we worked closely with them to bring this to life with a mix of film and animation.
Our solve was simple conceptually. With crisp premium sound outputting your favorite music better than anyone else can, it takes you to a different and euphoric place. One of joy where you lose yourself having fun. To visualize that idea and the Sony products in cool ways, we approached it with this double exposure effect. When the pinnacle of soul shaking clarity is reached with great music playing, people in different settings with different tastes are all taken to the same consistently euphoric place with Sony's help.