Its a little known fact that Michael Jordan wouldn't have been half of what he was in the world of basketball without some motivation and realization from his self appointed trainer and mentor, Leroy Smith. Wieden Kennedy NY brought us in to help create some magic for Leroy and sell some DVDs.

CREDITS

Client: Jordan Brand

Production Company: MJZ

Director: Tom Kuntz

Agency: Wieden Kennedy NY

Creative Director: Keith Cartwright

Executive Creative directors: Todd Waterbury / Kevin Proudfoot

Copywriters: Andy Ferguson and Josh Dimarcantonio

Art Director: Ricardo Viramontes

Agency Producer: Dan Blaney

Digital Agency: Academy, Vancouver

Digital Creative Director: Marcus Eriksson

Digital Copywriter: Greg Liburd

Editorial: Mackenzie Cutler

Editors: Gavin Cutler, Dave Anderson, Erik Leroi

Design and Animation: LAUNDRY!