Due to the overwhelming popularity of the Doublemint commercial, the agency immediately tasked 2 more spots to us. In the second installment of this campaign, the execs at Wrigley's brought on the super talented and foxy Julianne Hough to rock out with the gum box. Luckily, Julianne was able to squeeze in a day to shoot between stops on her cross country tour. During her free time between sets, she would send over clips of the choreography that she was developing while stopped in exotic locales like Wichita and Columbus. All her hard work paid off and we were able to create a fantastic spot that prominently features the pack and the lovely Ms. Hough.

CREDITS

Director: Anthony Liu PJ Richardson // LAUNDRY!
Producer: Kari Salrin
Director of Photography: Simon Thurlaway
Assistant Director: Graham Rich

Associate Producer: Jason Boyd

Editor: Matt Berberich

Visual Effects: LAUNDRY!

3d Animation: Christian Perez
2d Animation: Ramzi Hogan, Michael Tello

Camera and Stage: Red Cameras at Panavision Woodland Hills