Chris Brown. Who would have thought? Seriously though, we were stoked when, after a pitch process that involved a 3d motion graphics piece out of a Busby Berkeley film and a stop motion gum parade, we were awarded this campaign and the chance to work with Chris Brown on a spot highlighting the redesign of an iconic gum package.

Our idea for the campaign was simple. We show Chris Brown doing what he does best, but we show him doing it while keeping the brand new box of Doublemint Gum airborn for 30 seconds like a Harlem Globetrotter. Enjoy.. and buy some gum, it would make Chris happy.

STORYBOARDS

CREDITS

Director: LAUNDRY! (Anthony Liu and PJ Richardson)
Producer: Kari Salrin
Director of Photography: Michael Dallatorre
Assistant Director: Graham Rich

Associate Producer: Jason Boyd

Editor: Matt Berberich

Visual Effects: LAUNDRY!

3d Animation: Christian Perez
2d Animation: Alex Komin, Matt Berberich, Michael Tello, Chris Reilly

Camera and Stage: Genesis and Red Cameras at Panavision Woodland Hills