Jagshemash! For the then upcoming Borat movie, Sahsa Baron Cohen wanted to promote the sountrack in a way that stayed within the world of the Borat character. The soundtrack is a compilation of hilarious songs he wrote based around the different roots of his characters history and his journey. Director and friend Ruben Fleischer had the pleasure of shooting the spot, a faux vintage informercial spoof, and called upon us to provide graphics, finishing, color correction, and subtitles for this 30 seconds of ridiculousness. Its nice!