Even though this spot features Ne-Yo covering the famous Big Red song from the 80s, he could not be persuaded to dance in it at any cost. We wanted to spice this one up a bit since everyone remembers how sexy the original spots were back in the day, so we turned the lights out and set the box on fire. As you will see, the results are truly magical.

STORYBOARDS

CREDITS

Director: Anthony Liu PJ Richardson // LAUNDRY!
Producer: Kari Salrin
Director of Photography: Simon Thurlaway
Assistant Director: Graham Rich

Associate Producer: Jason Boyd

Editor: Matt Berberich

Visual Effects: LAUNDRY!

3d Animation: Christian Perez
2d Animation: Ramzi Hogan, Michael Tello

Camera and Stage: Red Cameras at Panavision Woodland Hills