Pac Sun Commercial
OVERVIEW.
Surf clothing retail giant Pacsun was having their annual promotion to drive people into the stores by giving the first 50 people a free schwag bag filled with goodies. To kick off the event, they asked us to create a whimsical spot that told the story of a insatiable mutant bag that eats everything it can get its handles on. Everything it gobbles up causes it to grow larger and larger, until it reaches Godzilla like proportions. It rampages through the city until it stumbles across a lone undamaged Pacsun store. Laundry directed and animated.
